Internationally recognized CGI artists and retouchers Electric Art created a phenomenal campaign for DDB Health showcasing a "Bull in a China Shop" In the words of Electric Art:
We're thrilled to share this work for DDB Health NY, it's definitely a dream brief and one of our favorite campaigns. How does one communicate that a new drug is both powerful, offering the efficacy that the patient's disease demands, yet is gentle on the patient at the same time? A bull in a china shop!! We jumped at the chance to bring this visual metaphor to life. Creating, sculpting, texturing and animated CGI animals is considered “next level difficult” in the CGI world. Creating photo-real china shops to go with them is no easy task either, but in the end, these custom built animals and shops were a labour of love for the Electric Art CGI, Retouching, and Compositing departments!
An epic effort from all plus a lovely collaborative creative process with the agency resulted in a beautifully crafted final animation.
Follow Electric Art on Instagram --> @Electric_Art_
See more of Electric Art's work --> ElectricArt.com.au